Dema-Stil, the only children’s professional ball maker in southeastern Europe, wanted to improve their presence at 2010 Spielwarenmesse International Toy Fair in Nurnberg. So they decided to call the Macedonia Competitiveness Project (MCP) for assistance. Not only did they increase their sales at the show by 15-26% (compared to previous years), but they are planning new marketing tactics to continue growing and providing job opportunities in the Macedonian town of Kriva Palanka, which has high levels of unemployment.

Read the whole story at MCP’s website.

Published November 2010

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