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CARANA launches project promoting Moroccan handicrafts

On Tuesday 17th July, CARANA launched the Morocco MSME Artisan Promotion Project (MMAPP), funded by the Millennium Challenge Corporation, with a workshop in Rabat. The 14-month project will promote the handicrafts industry in Fes and Marrakech through international trade shows, media tours, buyer visits, marketing missions, and national events.

In addition to officially launching the project, the goal of the workshop was to solicit advice and feedback from the artisan community and project stakeholders on the project’s planned activities and implementation.

The workshop was successful and was attended by more than 130 people: artisans from Fes and Marrakech, media, government officials, members of the public, private sector, and project stakeholders including our client and technical review committee.

Published July 2012